Binance Charity Foundation announces strategic alliance to drive women empowerment with Pink Care Token

  • 03 July 2019, Wednesday, 20:00

With Binance driving the crypto-adoption train, businesses finally have a trusted platform to realize game-changing partnerships. These partnerships also allow companies to pursue projects of the charitable kind. One such initiative is led by Binance Charity Foundation (BCF). CEO and Co-founder of Binance, Changpeng Zhao tweeted,

“Pink Care Token is the first social-impact stablecoin issued on Binance Chain. A part of our mission is to promote cryptocurrency adoption, and I think charity is one of the most efficient ways to bring cryptocurrency value to more people.”

IOST, the prominent infrastructure provider, has announced a strategic alliance with Binance and partner companies to enable the distribution of Pink Care Tokens [PCAT]. The official post from IOST read,

“The IOST Foundation is happy to announce the first strategic alliance of 47 companies and organizations as founding partners to introduce ‘Pink Care Token’ (PCAT)”

Against the backdrop of “period poverty,” the alliance aims to empower 1 million women in underdeveloped countries by improving feminine health and well-being. The redemption-only token is pegged to a year’s supply of sanitary pads with 100% transparency, no corruption and lower cross-border transaction costs.

Head of Binance Charity Foundation, Helen Hai, shared her thoughts and stated,

“By forming the first alliance between cryptocurrency and traditional industry, we aim to deploy alliance’s strength to shape a brighter future of all human beings, especially the bottom billions. After all, it all comes down to human and values.”

Although Binance’s charity drive has been heavily linked to the company’s adoption motives, the crypto-exchange focuses on highlighting the power of technology and humanity into a shared sense of dignity.

Presently, Binance prides on delivering numerous successful charities, primarily finding its leading edge in assuring users about the exact use of their donations. As a result, crypto-businesses such as Ethereum aim to increase their market adoption by building more use cases for their in-house crypto, which is one of the main reasons for BNB’s tremendous rise in value, when compared to other altcoin leaders.