Everton FC has signed a deal with trading and investing platform eToro as their “official online trading partner”. The trend of mainstream sports leagues and clubs inking a partnership deal with crypto businesses has been on the rise this year. Be it Premiere league football clubs like AS Roma, Arsenal or professional American football clubs like Miami Dolphins or the UFC, all of them have a partnership with a player from the crypto space.
eToro is a well-recognized crypto service provider which describes itself as a global “multi-asset investment platform” and boasts of over 11 million users. The platform offers an array of services for a range of assets like Bitcoin and even traditional stocks. eToro UK Managing Director Iqbal V. Gandham expressed his joy on becoming an official partner of Everton FC and said,
“As a global investment platform we believe in relationships, and look forward to being a part of the club and engaging with the fans over what we hope will be a successful season on Merseyside.”
Alan McTavish, the commercial director for Everton welcomed eToro to the Everton family. He was also quite excited about the new possibilities that a modern tech like blockchain brings to the table. He said,
“We look forward to developing our partnership and are excited to see what can be achieved by bringing blockchain technology into the world of football.”
While the mainstream media keep debating over the future and price fluctuation of Bitcoin, the cryptocurrency space has been slowly realizing its goal of becoming mainstream. The string of crypto partnerships both in digital and traditional markets suggest that big brands realize the potential of the crypto space and they are ready to associate their name with it.